MLC brainstorms with Nick Ingram @ BVN


This day began in a room at BVN offices in the city. The room was white on three walls and part of the floor - all of which were surfaces you could write on! Very cool.
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Nick Ingram using the writable walls.


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Our brainstorming results for the outcomes we wanted from the day.


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The compelling argument ABCD framework




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Part "A": Where are we now?


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Exploring the "B" part of the argument: Where do we want to be?" Pam shares her groups ideas.




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Part "B": Our purpose and vision.

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Visualising and describing the look and feel we want for MLC through the use of pictures and metaphors.


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Exploring our metaphors..






Below is a 10 minute video of Nick explaining the ABCD approach. It is a great summary on how to develop a strategy.
About half way through he gives a great example that helps make this process really clear. This will be an invaluable tool to come back and watch again and again. - Doug